BotTasks / AI to enrich a lead list
Best AI to enrich a lead list
One decision, not a directory. Pricing checked 2026-10-14.
Best pick
Clay
Data enrichment and AI research for outbound.
Free tierFree plan; paid from ~$54/mo billed annuallySales
Alternative
Apollo.io
B2B contact database with AI outreach.
Free tierFree plan; paid plans availableSales
How to set it up with Clay
- Upload your CSV to a Clay table (free plan to start).
- Add enrichment columns for email, title and company data, using waterfalls across providers.
- Add an AI research column, such as 'find their latest funding round'.
- Filter out rows that don't fit your criteria.
- Export to your CRM or outreach tool.
Why Clay
Clay pulls from many data providers in one table.
When to choose Apollo.io instead
Choose Apollo for one database at a lower cost.
Sponsored
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Pricing at a glance
| Tool | Pricing | Free tier |
|---|---|---|
| Clay | Free plan; paid from ~$54/mo billed annually | Yes |
| Apollo.io | Free plan; paid plans available | Yes |
| Zapier | Free (100 tasks/mo); Professional from $19.99/mo | Yes |
| Instantly | Paid from $47/mo | No |
| HubSpot | Free CRM, paid hubs available | Yes |
Pricing changes often; check the official site before buying.
FAQ
What is the best AI to enrich a lead list?
Our pick is Clay: Data enrichment and AI research for outbound. Pricing: Free plan; paid from ~$54/mo billed annually.
When should I choose Apollo.io instead?
Choose Apollo for one database at a lower cost.
Does Clay have a free plan?
Yes. Clay: Free plan; paid from ~$54/mo billed annually.